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Your Product Detail Page: What Architects See

A breakdown of every section on your product listing — and how architect activity on it turns into leads.

Written by Patricia Causey
Updated yesterday

Every product in Acelab's database has a dedicated Product Detail Page (PDP) that architects land on during their research. This is where specification decisions get made. Understanding what's on this page — and how architects interact with it — helps you ensure your product data is working as hard as it should.


What's on a Product Detail Page

Product Header

The first thing architects see at the top of the page includes the product name, your company name, images, an an overview of the product itself.

Image Gallery

Product photography displayed in a grid or single-image view. High-quality imagery here directly affects how your product is perceived alongside competitors.

Summary

A quick-read grid of the product's key attributes: material, product type, building sectors served, availability regions, and manufacturing location. Certification badges also appear here — Fire Rating, Impact Rating, Bullet Resistance, Energy Star, and AAMA Ratings — at a glance, without scrolling.

Contact / Request Information

A button that opens the Rep Connect flow, where architects can submit a structured request to your representative. See the section below for details on what they can request.

Overview

Everything an architect needs to evaluate configuration and aesthetics:

  • Descriptions — Series and product descriptions

  • Dimensions — Min/max width, height, and thickness by frame type

  • Finish Colors — Exterior and interior color options shown as visual cards

  • Hardware Finishes — Hardware material options

  • Grid Profiles and Patterns — Configuration options for mullions and grids

  • Decorative Glass, Trims, Composition, Add-Ons — Additional modular content blocks rendered when data is available for that product type

Performance Data

Structured tables and graphs for measurable technical specs. For windows, this includes Performance Class, Performance Grade, Test Size, and detailed glazing data: U-Factor, SHGC (Solar Heat Gain Coefficient), Visible Transmittance, Condensation Resistance, Energy Star zones, and Fire Rating. These values are displayed in a standardized format consistent across all manufacturers.

Documents

Quick-download buttons for available files — CAD drawings, technical specifications, BIM files, brochures, and other product literature. Architects can download directly without leaving the page.

Manufacturer Information

A persistent section showing your company logo, address, phone number, and a link to your full brand page. This gives architects a direct path to learn more about your company while they're already engaged with your product.


What Architects Can Do From This Page

Beyond reading, architects have several actions available:

  • Save to project — Adds the product to an active Acelab project for tracking and specification. Once saved, the button changes to show "Saved" with a checkmark. A product can be saved to multiple projects.

  • Save & Compare — Saves the product and queues it for side-by-side comparison with other products in the same category.

  • Contact rep / Request information — Opens the Rep Connect flow (see below).

  • Download documents — Directly downloads any available files attached to the product.

  • Share — Copies the PDP URL to the architect's clipboard so they can share the product with a colleague or client.


The Rep Connect Flow

When an architect clicks the contact button, a multi-step modal opens. They:

  1. Select or create a project to associate the request with

  2. Choose the type of information they need

The request types they can select are:

  • Price quote

  • Lead time

  • Technical or installation info

  • Product literature

  • Sample

  • Certifications

After submitting, the request appears in your Conversations inbox with the architect's message and the selected request types attached. A lead is also created or updated in your Leads Dashboard.


How Insights and Leads Are Created From Product Pages

Like the brand page, the product detail page is an automatic lead source. Here's exactly what happens:

  • Product page visit — When a logged-in architect visits your product page, an insight is created automatically in your Opportunities Pipeline. It is tagged with Origin: Product Detail Page, assigned to the Nurture stage, and linked to the product's category.

  • Rep Connect request — When an architect submits a contact request, a lead is created or updated with the full request details, and the conversation appears in your inbox.

Note: Automatic leads are only generated for logged-in users with an Architect role. Logged-out visitors and non-architect users do not create leads. At early pipeline stages, identifying details may be masked — more information is revealed as the lead progresses.


What Logged-Out Visitors See

Architects who aren't logged in see a limited version of the page. Full technical data, performance tables, and download buttons are gated behind login. A sign-up prompt appears after a few seconds. This means the most valuable product data — the content that drives specification decisions — is visible only to verified professionals already in the Acelab ecosystem.


What You Can't Edit Directly

Product listing content — specs, images, documents, certifications, and design options — is managed by the Acelab team in coordination with your account. If your product data needs to be updated or expanded, contact your Acelab account manager.

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