Understanding Manufacturer Roles: Admin vs. Rep

Manufacturer accounts on Acelab have two roles: Manufacturer Admin and Manufacturer Rep. Understanding the difference matters before you start adding teammates — the wrong role assignment can leave someone without access they need, or with access they shouldn't have.

The Admin is the account owner and team manager. Every manufacturer account needs at least one Admin. This is typically a sales manager, regional director, or whoever is responsible for setting up and overseeing the team.

Admins handle the one-time setup tasks — coverage assignments, team invitations — and then primarily use the platform the same way reps do day-to-day.

A note on first access: If your company is new to Acelab, an Acelab team member will designate the first Admin during onboarding. That Admin can then invite the rest of the team.

Reps are the people who manage leads and communicate with architects day-to-day. Most of your team will be in this role. Reps have full access to the pipeline and conversations but cannot modify account settings or team membership.

Only a Manufacturer Admin can change roles. To promote a rep to Admin or reassign access, navigate to the Admin Hub and manage the rep from your team list.

Note: Role changes take effect immediately. If you demote an Admin to a Rep, they will lose access to team management and coverage settings right away.